Starting a business can be scary, especially if it’s your first time or if you don’t have good mentors to help you.

When I first got into business, the internet didn’t exist, and I had to figure everything out on my own through trial and error.

That long, arduous process took me 30 years, and eventually I got to where I am today, but I made a lot of mistakes along the way that I didn’t have to!

Today, it’s easier than ever to start a business and turn your idea into reality.

However, although the internet has made some things easier, there are still hundreds of pitfalls that can catch out even the most seasoned entrepreneurs.

That’s why I created Business Mastery.

It’s the culmination of my decades of experience, brought together in a step by step format that anyone can follow.

I wish I had something like this when I started! I know it will give you a huge boost in your business, whether you’re just starting or trying to take things to the next level.

See what’s included below, and join me inside when you’re ready…

Here’s what you’ll learn:

Welcome To Business Mastery

Introduction to Angela & Business Mastery, and learn how to get the most out of this course.

The Big Idea

Refine your idea so it meets your customer’s needs and stress test it before going to market.

Services vs Physical Products

Understand the differences between service businesses and selling physical products, the pros and cons of each, and what fits best with your idea.

Your Ideal Client

Without customers, you don’t have a business. Uncover the thoughts and feelings of your ideal customer, and tailor your product or service to meet their needs.

Funding vs Bootstrapping

Understand the differences between business funding and bootstrapping. Both have pros and cons, and suit different business models in unique ways. Learn how to speak to investors and sell them on your vision.

Essential Spreadsheets

Getting the fundamentals right at the beginning will make or break your success. Here we’ll cover the key metrics you need to track and I’ll give you the exact spreadsheets I use in all my businesses.

Building Your Team

Building a winning team is vital. It’s impossible to do everything yourself, so in this module, you will master the art of outsourcing & delegation so you can focus on cash-generating activities.

MVP: Minimum Viable Product

Done is better than perfect. Learn how to create your minimum viable product, and then trial it with customers to get feedback so you don’t waste months building something you “think” your customers want.

Crafting Your Offer

Even if you have the perfect product or service, you need to give your customers a reason to buy now. Otherwise, people won’t have the urgency they need to take action. In this module we cover Angela’s different types of offers and how they work in different scenarios

Your First Sale

Getting your first sale is exciting, so now that’s exactly what we’re going to do! It’s actually easier than you think, and then you can move onto making them happy so they tell all their friends!

The GIMSFORT Principles

GIMSFORT: My proven framework for building and scaling any business.


Growth: Now you’ve covered the fundamentals, we look at what’s needed to gather momentum and increase revenue.


Innovate or die. If you’re not constantly improving your product, service and offer, as well as the operational side of your business, you will eventually fall behind the competition. Discover Angela’s tips for always staying ahead of the curve.


Marketing is completely different from 2o years ago, and exactly the same. The platforms have changed, but the fundamentals never will. Learn it from the ground up in this module.


Getting leads is great, but not if you can’t turn them into customers. This module is more relevant to service businesses that require follow up calls, but can be applied to physical products as well.


Now your business is up and running, it’s time to look at your finances. Cash flow is king with a new and growing business, so we’ll discuss strategies you can use to ensure you don’t get caught out at the end of the month.


Once everything is working together, the key to growth is optimisation. Profits come from generating more with less, so here Angela shows you the easiest ways to squeeze more out of your bottom line.

Raving Fans

Fans are the lifeblood of your business. Anyone can make a quick sale, but if your customers go away unhappy, you won’t be in business for long. Here Angela will show you how to create Raving Fans who will keep coming back for more.


Trust is the final piece of GIMSFORT, and must be earned by consistently delivering quality. Once you understand this, you’ll have a brand that your customers will never leave.

coming soon!

Business Mastery is not yet available to the public, but we will be launching very soon in 2020!

Sign up below to be notified when it’s available and qualify for a special 50% discount: